Passive visits are hard to activate
Visitors may enjoy the galleries, but the visit often ends without a clear next step.
Give visitors a next step you can measure.
Visitors can enjoy your museum and still leave without an invitation to return or stay involved. We build a fictional adventure through your real exhibits and test one route for 30 days. You see how many start, finish, and respond to an invitation your team approves.
Three museums can each run one free 30-day pilot. In exchange, each agrees in writing to let us share its name and approved results in a case study and on this website.
Visitors may enjoy the visit, but most of the journey disappears after they leave.
Museums already have the real exhibits and history. A fictional adventure can guide visitors between them, capture interest at the right moment, and show what happened along the route.
Staff-led programs can't cover every visit
Great tours create connection, but they depend on timing, capacity, and availability.
The right moment to ask is uncertain
A pilot can test when to invite visitors to stay in touch without interrupting the visit.
The next step needs a purpose
A museum-owned invitation can connect the story to an event, membership, shop, or return visit.
Visitors follow a fictional story through your real exhibits. Your team sees how far they progress, then reviews the measures that matter to your museum.
See the pilot as it happens, then review what it means.
A founding partner gets a live Results view and a meeting after 30 days. We choose the most useful measures with each museum before the test.
Fictional sample data
Results
What your team sees after visitors start exploring the adventure.
Starts
128
Completions
79
Completion rate
62%
Email opt-ins
54
Offer taps
31
Starts · recent days
Step progression
- 1 · Arrival clue128
- 2 · Gallery object111
- 3 · Label detail96
- 4 · Finale unlock79
Sample data for demonstration. Live Results appear as real visitors explore your adventure - not client results from another museum.
Starts and completions
See how many visitors begin the adventure and how many reach the finale or reward unlock.
Step drop-off
Spot where visitors stop progressing so you can clarify a clue or adjust the route.
Emails and offer taps
Track opt-ins and which café, shop, membership, or event offers visitors act on.
You share the exhibits. We build the adventure. Visitors follow it on their phones.
You bring the route priorities, goals, and offers. Museum Adventures writes an original fictional story around your real exhibits and launches it from a QR code.
Who does what
You provide
Exhibits, route preferences, goals, and any café, shop, event, or membership offers.
We build
We write the fictional adventure and exhibit clues, set up one QR code at the start, and prepare the approved ending and Results dashboard.
Visitors explore
They scan once to start, follow the adventure through your spaces, and reach an ending shaped by the pilot you approve.
What visitors experience
- 1
Scan the QR code
Visitors start instantly on their phone with no app download.
- 2
Adventure opens
They enter a fictional adventure built around your real collection, building, or current exhibit.
- 3
Follow exhibit clues
Each clue sends visitors to a real object, gallery, or story point.
- 4
Solve short puzzles
Simple prompts keep visitors moving without turning the visit into homework.
- 5
Unlock the finale
Visitors reach a museum-approved ending. We agree on the email and reward approach for each pilot.
- 6
Offer + team visibility
Visitors see a museum-owned next step; your team reviews the participation and response measures you chose.
Start with one route and one museum contact.
We build a fictional adventure around your real exhibits, your team approves it, and visitors use their own phones. Three museums can each test one route free for 30 days.
Runs from a visitor's phone browser
No app download, account setup, or device rental needed.
One museum point of contact
Share route priorities and review drafts with us. We handle the story, clues, setup, and updates.
Your approval before launch
Your team approves every visitor-facing part of the adventure, including any reward or museum-owned offer.
A 30-day learning period
Use the live dashboard during the pilot, then meet with us to review the results that fit your goals.
Request a free 30-day pilot
Best for museums, historic sites, and cultural venues ready to test one visitor route and learn from the results.
Built to deepen the visit and answer your museum's questions.
The fictional story sends visitors back to real exhibits. The pilot gives your team evidence to discuss and improve.
Encourage deeper exploration
Give visitors a reason to visit more stops, follow a route, and discover featured exhibits.
Choose what to learn
Set the pilot goals together, then focus the Results review on the measures that answer your questions.
Stay in control of the story
Approve the route, clues, visitor messages, reward approach, and any offer before the pilot goes live.
Decide what to do next
After 30 days, review the dashboard and discuss what visitors did, what needs adjustment, and whether to continue.
Questions museum teams usually ask
Are the stories fictional?
Yes. Every Museum Adventures experience is fictional. It guides visitors to real exhibits, objects, and spaces, and your team approves all visitor-facing content before launch.
Do visitors need to download an app?
No. Visitors scan one QR code at the start, and the adventure opens in their phone browser.
Does this require new hardware?
No. It works with standard phones and one printed or displayed QR code at the start of the route.
Does staff need to run the experience?
No. Staff can point visitors to the QR code, but the journey is self-guided.
Will this feel childish?
No. The fictional stories are written for adults and mixed-age groups and lead visitors to real exhibits, rather than a scavenger-hunt worksheet or fantasy game layer.
Will it distract from the collection?
The phone is a guide back into the galleries. Each step points visitors to a real object, room, or label so attention stays on your museum.
What if a visitor gets stuck or loses connectivity?
Hints and clear next steps are built into the adventure. Progress is saved on the phone so visitors can continue when signal returns; staff can still help with the printed QR entry point if needed.
Can promotions stay museum-owned?
Yes. Offers can focus on your exhibits, events, cafe, shop, tours, and memberships.
What does a founding partner conversation include?
We show the fictional sample, discuss one route, choose the questions your museum wants the pilot to answer, and explain the 30-day plan.
Do we have to create the adventure ourselves?
No. Museum Adventures builds the story and clues, sets up the starting QR code and Results dashboard, and handles the approved ending. Your team provides one point of contact, shares route priorities, and approves each visitor-facing element.
How do you learn from the first adventure?
Your team has dashboard access during the 30 days. Afterward, we meet to review the measures tied to your goals and discuss what to improve or test next.
Is an email required to finish or receive a reward?
The fictional sample collects no email. In a museum pilot, a reward requires email opt-in. We decide with your team whether visitors may skip the reward and still finish the story, then test the approved approach.
Why are three museums being offered free pilots?
We want to learn with three museums before a wider launch. Each museum gets one free 30-day pilot. A written agreement lets us share its name and approved results in a case study and on our website.
Founding partner pilot
Test one route for 30 days, free.
We're inviting three museums to run one free 30-day pilot each. We build a fictional adventure around your real exhibits, and your team approves every visitor-facing part before it goes live.
We provide
A custom adventure with one QR code at the start, live dashboard access, and a meeting to review 30 days of results against your goals.
You provide
One point of contact, route priorities, and approval of the story, visitor messages, and any reward or offer.
In exchange for the free pilot, the written agreement permits us to use your museum's name and results in a case study and on this website. Your team approves what is published.
Try the fictional sample adventure